Mtv Brand New Information
MTV Brand:New is a 24 hour specialist music channel featuring the very best in new music videos, alternative and indie music available in the Netherlands and Germany. An Italian version of the channel launched in Italy on September 14, 2003, it also launched in the Netherlands on August 1, 2006. A German-speaking version of the channel launches in Germany, Austria and Switzerland on February 1, 2011.
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Concept
MTV Brand New is derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
Brand:New Italia
For the Italian version of the channel see brand:new Italy
Brand:New Netherlands
In 2006, the flagship programme became a stand alone channel in the Netherlands and Flanders featuring alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well. The channel identity was designed by Dutch creative studio PostPanic.
Brand: New Germany
MTV brand: new is a German Pay TV channel. The channel was announced in November 2010 by MTV Networks Germany. The channel will launch on February 1, 2011. The channel is based in Berlin and will feature the best in music videos from newly established German and international acts. The channel will air back to back new music videos, the channel will also feature chart shows such as MTV Superchart.
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